PayPal earns its place at checkout because customers trust it, and that trust can lift conversion. The cost of that trust shows up as a flat percentage plus a fixed fee on every transaction.
That fixed fee is the part to watch. On a large order it barely registers. On a small basket, it can swallow a real slice of the sale.
A fixed fee per order is a quiet tax on every small basket you sell.
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The Fee Auditor
We read the fine print
Where PayPal costs the most:
- Small-ticket sales, where the fixed per-order fee is a big share of the total.
- International and cross-border payments, which carry extra percentage.
- Currency conversion, billed on top when you accept other currencies.
PayPal alongside a cheaper processor is often the right mix, not PayPal for everything. An audit shows where it earns its fee and where it just eats your margin.
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Author:
We read the fine print
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